Hey there, curious marketer! If you've ever wondered about the wonders of the marketing funnel and how it can lead your customers on an exciting journey, then this article is just for you.
Picture this: You've worked with Google Analytics, tracking metrics like website visitors and time spent. Now, you want to take things up a notch by boosting brand awareness and driving more action from your visitors. That's where the marketing funnel comes in!
Think of the marketing funnel as a GPS for your customer's journey, guiding them from awareness to purchase. Let's break it down with an example:
Meet Samana, a young woman who just landed a job but struggles to reach her office on time. Boom! Problem Awareness stage kicks in.
Samana realizes she needs travel assistance, and voilà, your company is a virtual carpooling platform! You've got yourself a prospect. But hold on, it's not all smooth sailing:
Samana might research solutions for travel assistance, but car purchasing might not be her top priority right now.
She might not even be aware of such solutions, opting for alternatives like carpooling with a friend.
As a savvy marketer, you need to be prepared to tackle these situations.
Successful businesses focus on Building a Powerful Marketing Funnel. So, back to Samana – she's aware of her problem, and now you need to make her aware of your solution. It's time to shine the spotlight on your firm.
Bamn! Here come the 5 stages of the Funnel.
The key to success lies in choosing the right medium for each stage. Samana is a young woman, so social channels could be your gateway to reach her.
The top of the funnel is like a welcome mat, inviting a larger audience (more Samanas!) to visit your social channels, website, etc. Videos are hot right now, consuming over 82% of consumer traffic. So, adding subtitles to your videos can make a massive impact.
Awareness stage: The TOFU stage (top of the funnel) - where you reach more audiences based on the target person.
Interest stage: Create interest in your audience's minds. The medium you choose here can make or break your marketing strategy. Learn more about creating interest around your product/ service here.
Consideration stage: The MOFU or middle of the funnel stage, where your audience is aware of your product/service. They are considering it among other alternatives."
All these stages fall under the marketing channel. When the individual considers your service, they become a marketing qualified lead.
Evaluation stage: Samana now has a list of 5 carpooling services. This is when she evaluates the pros and cons of each.
Purchase stage: Drumroll, please! It's decision time. Now it's your chance to retain your customers. This is the most critical stage. Remember, positive feedback from other customers and their motivation to accept it can seal the deal.
So, go ahead and check for any brand gaps. Spend time on networking, referrals, and word-of-mouth strategies. Get ready to rock with strong marketing strategies!
Now, let's hear about your product and how you're going to work that marketing funnel magic! Remember, the journey is just beginning!
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